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Every sample should move a project forward.

Track every sample. Know which ones matter.

You send samples out and the trail goes cold. SampleSync gives each one a QR code that opens specs, textures, certifications, and a direct contact route. If someone wants the full passport, they register first. You see who engaged, which firm they are from, and when it is actually worth following up.

Built for material teams who need a better follow-up signal without turning the sample programme into a CRM project.

Live passport preview

Live with Plasticiet since
August 2024
Scans tracked
10,000+ since launch
Rollout approach
Founder-led. Every customer gets hands-on setup.

Who it's for

SampleSync is built for material teams who need better follow-up signals.

Material producers sending 100+ samples per year

At that volume, a spreadsheet stops telling you which samples are still in play.

Teams who need to know which architects are actively specifying their materials

See who scanned what, which firm they're from, and when it's worth following up.

Companies who want sample tracking without CRM complexity

SampleSync tracks sample engagement and nothing else. No pipelines or custom fields.

Teams who act on engagement data

Turn sample scans into qualified conversations. Know when to follow up and when to wait.

What changes

The sample keeps working after it leaves your hands.

Your sample becomes a live sales asset.

vs generic QR

The QR on every physical sample opens a branded page you control: spec sheets, textures, certifications, CAD files. Every scan, rescan, and contact request gets logged, so by the time someone calls you, you already know they've been looking for three weeks.

SampleSync dashboard preview with materials, filters, and analytics data

Dashboard Preview

Betavs spreadsheet

Every inbound request becomes a managed lead.

When someone fills out the contact form, it doesn't disappear into your inbox. It creates a record you can track: pending, responded, quoted, won, lost. Your whole team sees every request, reply, and outcome in one place instead of scattered across email threads.

Livevs spreadsheet

Spot the signal before they call you.

One scan might mean nothing. Repeated rescans over a few weeks usually mean a live project. SampleSync shows that pattern early, so your team can decide who to call back first and who can wait.

Livevs spreadsheet

Automated follow-up before the project goes quiet.

Configure a nudge sequence per material. Holder hasn't rescanned in 30 days? They get a soft prompt, with an optional second nudge later. Set the rules once.

Livevs spreadsheet

Stop reprinting samples nobody wants.

See which materials get rescanned and which ones sit untouched, so you reprint the samples that are working.

Livevs spreadsheet

See whether it actually got specified.

When a holder closes a project, mark the outcome. Over time you see how many samples turn into specified projects.

Why now

Every untracked sample leaves a blind spot.

A sample may still be under active evaluation when the inbox stays quiet. A scan trail helps distinguish ongoing interest from a dead end.

1

Events create follow-up volume

Trade shows can put many samples into circulation at once. Tracking helps your team prioritise firms that return to a passport.

2

Silence does not mean no interest

When a firm goes quiet, you cannot tell whether the sample was rejected or is still under evaluation. Rescans make that activity visible.

3

Follow-up timing matters more than volume

Rescans give your team a concrete reason to reach out instead of following up on a fixed schedule.

Calculate your sample tracking ROI

Illustrative annual cost of samples that go quiet

€12,600

Planning estimate using a 70% silent-sample rate. Replace it with your own data when available; tracking does not guarantee recovery.

See which firms are actively specifying your materials
Ollie Micek - Founder of SampleSync

Why this exists

Ollie Micek

Architecture degree from Melbourne. Studied at TU Delft. Five years designing buildings across Rotterdam and Melbourne. Lost 10 days once because a spec'd material got discontinued — sample vanished, no supplier contact. That happened more than once.

Left architecture in 2023, joined Plasticiet (opens in new tab) making recycled plastic sheets. Same problem from the other side: 200 samples out a month, 80% gone without a trace. Their co-founder said "if only we could attach a code to each sample." So I built it.

Currently serving a select group of material producers hands-on. Every customer gets direct founder access, fast response times, and their feedback shapes the product. The rollout is deliberately small so setup stays simple. I've manufactured material samples myself and watched them vanish into architecture firms.

In the field

Your samples keep telling you things after they leave the studio.

Where do they end up? Inspiring projects? Sitting in a drawer?

Most samples won't lead to huge orders, but they should lead to insight.

Know who's scanning, what's ignored, and where to follow up.

What Plasticiet saw

A follow-up signal you can see.

47

rescans from one architecture firm before Plasticiet knew it was time to follow up.

"We had one architecture firm rescan the same passport 47 times. We knew to follow up, and it converted. That kind of visibility didn't exist for us before."

An architecture firm registered on a Plasticiet passport and kept coming back to the same material. Without the scan trail, it would have looked like silence. With it, the follow-up happened at the right time.

Check the fit before you commit.

I'll tell you quickly whether SampleSync fits your workflow, where it helps, and where it doesn't.

Current rollout: Live with Plasticiet and being shaped with a small number of material teams.

Best fit: Producers who send repeat samples, care about rescans, and want direct follow-up signals instead of guesswork.

Working style: You talk to me directly, not an account manager. If something matters, it gets discussed in plain English.

Book a Demo (opens in new tab)

Working together

  • Setup stays hands-on while the rollout is small.
  • Feature requests get discussed against real sample workflows.
  • You get a clear answer if something is outside the product's scope.

What SampleSync isn't

  • Not a CRM. It surfaces intent and can hand that signal to yours.
  • Not a logistics tool. It starts once the sample is in the world.
  • Not enterprise software. It does one job: sample follow-up.

How it works

Three steps from sample to signal.

Build the passport, attach the QR code, then watch for real project activity instead of guessing which samples matter.

Create

1
Dashboard screenshot

Build the passport.

Add specs, images, render textures, PDFs: whatever your customers need. Each material gets its own branded page. Takes two minutes.

Attach

2
Label being applied to sample stack

Attach it to the sample.

Print the QR code, stick it on. Your label now links to a full product page instead of a sticky note with a phone number.

Capture

3
Analytics dashboard showing scans and views

See who registers.

Architects scan to unlock the passport. They register to get in. You get their name, their firm, and a direct contact request when they're ready to talk.

Pricing

Priced around your sample programme.

Pricing is based on sample volume and team size. Book a call and we'll work out the right setup for you.

Early access

Let's talk.

No tiers, no tables. Tell us about your sample programme and we'll put together a plan that fits.

Roadmap

Where we're going.

The core is live, from first scan to specified project. What's next connects that signal to the tools your sales team already uses.

Live

12

Shipped and running

  • QR sample passports

    Branded page per sample with specs, files, and certifications.

  • Scan & rescan tracking

    Every scan logged. See who, when, and how often.

  • Global location analytics

    Map showing where your samples are being engaged.

  • Scan-triggered email alerts

    Get an email when someone scans one of your samples.

  • Holder registration

    Architects register to unlock the full passport. You get their contact details.

  • Webhook integrations

    Fire events to your own systems on scan, register, or request.

  • Sample lifecycle states

    Track each sample from available and dispatched through to specified or archived.

  • Specification tracking

    Mark when a sample converts to a specified project.

  • Request status management

    Mark requests as pending, responded, quoted, won, or lost.

  • Follow-up automation

    Email holders automatically when a sample goes quiet for a set number of days, with an optional second nudge.

  • CSV export

    Download your materials and scan history as CSV.

  • API key access

    Pull materials, scans, and requests through the REST API.

Beta

3

In active testing

  • Request pipeline

    Inbound contact requests land in a managed queue instead of your inbox.

  • Confirmation emails

    Registered holders automatically receive a copy of their own requests.

  • Request type selection

    Requesters specify: information, physical sample, or pricing.

Later

3

On the roadmap

  • Slack & Teams notifications

    Hot lead alerts directly to the channel your sales team already uses.

  • White-label QR pages

    Remove SampleSync branding. Your domain, your design.

  • CRM sync

    Push scans and requests directly into HubSpot or Salesforce.

Roadmap order reflects current priorities and may shift based on customer feedback. All timelines are estimates.

Questions

Questions, answered plainly.

Early-stage product, direct answers. If something is narrow, manual, or still being tested, we say that plainly.

Still unclear?

Email a question and get a straight answer instead of a canned nurture sequence.

Final step

Want a straight answer?

I'll tell you whether SampleSync fits your workflow, where it helps, and what I would change first if we worked together.

This conversation is about rollout shape, sample volume, and whether the product is narrow in the right way for your team. If you need a CRM or logistics stack, I'll say that plainly instead of stretching the fit.

What happens next:

I'll look at your current sample flow, where follow-up gets lost, and whether QR-backed rescans would produce signals you'd actually use.

If it is a fit, we keep the rollout small and hands-on. If it isn't, I'll say that plainly.