Generic QR
vs SampleSync
The free option that costs you specifications.
You can generate QR codes for free and link them to your website. But you won't know who scanned them, how many times they revisited, or when to follow up. Generic QR codes give you a link—SampleSync gives you a sales intelligence system.
The short version
Use a generic QR code if you only need a way to share PDFs from your sample. Use SampleSync if you want to capture leads, track engagement, and know when architects are actively specifying your materials.
Feature comparison
| Capability | Generic QR | SampleSync |
|---|---|---|
| Tracks every scan and rescan of your sample | ||
| Captures lead information (name, firm, email) | ||
| Shows which firms are actively engaging with your materials | ||
| Provides material passport with specs, files, certificationsGeneric QR links to static page only | ||
| Alerts you when the same sample gets scanned multiple times | ||
| Works without manual data entry or CRM updates | ||
| Integrates with your existing workflow and toolsSampleSync integrates with your tools; generic QR requires manual work | ||
| Supports multiple materials and sample types | ||
| Free to useSampleSync is a paid product built for measurable sample ROI | ||
| Requires technical setup and maintenanceGeneric QR requires landing page creation; SampleSync handles everything | ||
| Provides analytics and engagement insights |
When generic QR codes work
- You only need a way to share PDFs from physical samples
- You don't care who scans your codes or how often
- You have zero budget for sample tracking tools
- You distribute fewer than 20 samples per year
When SampleSync wins
- You distribute 100+ samples and need to know which architects are interested
- You want to capture leads (name, firm, email) from sample engagement
- You need to know when the same firm revisits your material multiple times
- You want your sales team to follow up based on real engagement data
- You need to prove ROI on your sample programme investment
The signal generic QR misses
What generic QR sees:
Oct 19 · QR code scanned
···
[Nothing else—no rescans, no firm data, no timing]
What SampleSync sees:
Oct 19 · 09:14 · OMA Rotterdam · passport PLSTCT-042 · scan 1
Oct 21 · 14:52 · OMA Rotterdam · passport PLSTCT-042 · scan 2
Oct 27 · 11:30 · OMA Rotterdam · passport PLSTCT-042 · scan 7
Nov 4 · 16:21 · OMA Rotterdam · passport PLSTCT-042 · scan 14
···
Dec 12 · 10:08 · OMA Rotterdam · passport PLSTCT-042 · repeated scan
With generic QR, you get one scan event and nothing else. With SampleSync, you get the full engagement pattern—exactly the signal you need to know when to follow up.
Ready to move beyond generic QR codes?