47 scans.
One converted opportunity.

Plasticiet is a Rotterdam-based material producer making architectural surfaces and objects from post-consumer plastic waste. Their materials end up specified in buildings, interiors, and public spaces across Europe.

Plasticiet distributes hundreds of physical samples to architects, interior designers, and specifiers every year. Before SampleSync, once a sample left the studio, the team had no signal showing whether it was sitting in a drawer or being considered for a live project.

Over one weekend in October 2025, Plasticiet tagged their entire Dutch Design Week sample run with SampleSync QR stickers. Each sticker linked to a material passport: specs, finish options, certifications, and a contact route that only opened after the scanner registered their details.

1,000+ samples went out across Eindhoven during DDW. The SampleSync dashboard went live the moment the first QR was scanned.

One passport accumulated 47 scans from a single firm over nine weeks. The scans were concentrated but persistent — heavy during DDW, then a steady tail that would have looked like silence on any other system.

That firm was OMA — Office for Metropolitan Architecture. They were building a specification case for a project and kept returning to the same Plasticiet material. SampleSync surfaced the pattern. Plasticiet followed up at the right time.

The opportunity converted.