47 scans.
One converted opportunity.
How Plasticiet tagged 1,000 samples at Dutch Design Week 2025 and discovered the architecture firm that was already sold — they just hadn't asked yet.
1,000+
Samples tagged
47
Scans on one sample
9
Weeks of data
Converted
Outcome after follow-up
Who Plasticiet is
Plasticiet is a Rotterdam-based material producer making architectural surfaces and objects from post-consumer plastic waste. Their materials end up specified in buildings, interiors, and public spaces across Europe.
Plasticiet distributes hundreds of physical samples to architects, interior designers, and specifiers every year. Before SampleSync, once a sample left the studio, the team had no signal showing whether it was sitting in a drawer or being considered for a live project.
The problem before SampleSync
Plasticiet distributes samples across the Netherlands and internationally — architecture offices, material libraries, trade shows. The follow-up process was entirely manual: occasional emails, instinct-based calls, and a lot of silence that was impossible to interpret.
Was the silence disinterest? Or was someone at OMA looking at that sample every week, building a specification case, and just not ready to call yet? There was no way to know.
The implementation
Over one weekend in October 2025, Plasticiet tagged their entire Dutch Design Week sample run with SampleSync QR stickers. Each sticker linked to a material passport: specs, finish options, certifications, and a contact route that only opened after the scanner registered their details.
1,000+ samples went out across Eindhoven during DDW. The SampleSync dashboard went live the moment the first QR was scanned.
1 weekend
setup time
1,000+
samples tagged
Live day 1
scan data from event open
The scan timeline
Scans on the most-engaged sample, by week. One architecture firm, nine weeks.
Oct 19 – Dec 22 2025
| Week starting | Scans |
|---|---|
| Oct 19 | 18 |
| Oct 28 | 9 |
| Nov 4 | 6 |
| Nov 11 | 4 |
| Nov 18 | 4 |
| Nov 25 | 2 |
| Dec 2 | 2 |
| Dec 9 | 1 |
| Dec 16 | 1 |
The result
One passport accumulated 47 scans from a single firm over nine weeks. The scans were concentrated but persistent — heavy during DDW, then a steady tail that would have looked like silence on any other system.
That firm was OMA — Office for Metropolitan Architecture. They were building a specification case for a project and kept returning to the same Plasticiet material. SampleSync surfaced the pattern. Plasticiet followed up at the right time.
The opportunity converted.
Quote from Marten van Middelkoop
"We had one architecture firm rescan the same passport 47 times. We knew to follow up, and it converted. That kind of visibility didn't exist for us before."
Related reading
Track your samples the same way
Setup takes one weekend. Your first scan data is live from the moment samples go out.
Read more about how we handle your data or browse common questions. Also see why material samples go silent — the scan patterns that reveal which firms are circling.