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How SampleSync Works

From physical sample to qualified specification in 7 steps. See how material producers use QR code tracking to close more deals.

The short version

Put QR codes on your material samples. When architects scan them, they see a branded page with specs and files—and you capture their contact info and engagement data. Follow up when you see repeated scans (that signals active specification). Close more deals.

What it looks like

A SampleSync material passport page showing a Plasticiet material with project details and downloadable files
The QR opens a branded material passport with the files architects need.
SampleSync dashboard showing materials, filters, and scan analytics
Your team sees scan activity, holders, and material engagement in one dashboard.

The 7-step workflow

1

Generate QR codes for your materials

Create unique QR codes for each material type or individual sample. Link each code to a branded material passport with your specs, textures, and files.

5 minutes
2

Attach codes to your physical samples

Apply QR code stickers, tags, or labels to your samples. No special equipment required—any smartphone can scan them.

Varies by sample volume
3

Distribute samples as usual

Hand out samples at trade shows, ship them to architecture firms, or display them in your showroom. Nothing changes about your workflow.

Ongoing
4

Architects scan and register

When someone scans your QR code, they see your material passport. To access full specs and downloads, they register their contact info.

Instant
5

You track engagement in real-time

See who scanned, which firm they work at, how many times they revisited, and which materials they're evaluating.

Real-time
6

Follow up at the right moment

Get notified when the same firm rescans multiple times—that's the signal they're in active specification. Follow up strategically.

Days to weeks
7

Close more specifications

With timing data and engagement context, you know exactly when to call, what to discuss, and which prospects are worth prioritizing.

Weeks to months

What you get

Material passport with specs, textures, and files
Lead capture (name, firm, email, project context)
Scan analytics (who, when, how often)
Engagement alerts (multiple rescans = active interest)
Firm identification (know which architecture firms are engaged)
ROI tracking (calculate sample programme performance)

Real-world example: Plasticiet

What SampleSync tracked:

Oct 19 · OMA Rotterdam scans recycled panel PLSTCT-042 · scan 1

Oct 21 · OMA Rotterdam rescans · scan 2

Oct 27 · OMA Rotterdam downloads CAD files · scan 7

Nov 4 · OMA Rotterdam shares passport with team · scan 14

···

Dec 12 · OMA Rotterdam · repeated scan

Result:

Plasticiet sees the pattern and knows the account is worth direct follow-up.

Without SampleSync, that engagement pattern is invisible. With it, you get the signal you need to follow up with useful context.

Setup timeline

Day 1
Generate QR codes for your materials and create material passport pages
Day 2-3
Apply QR codes to your sample inventory
Day 4
Start distributing tracked samples
Week 1-2
First scans and registrations come in
Week 2-4
Engagement patterns emerge—you can see which firms are actively interested
Month 1+
Strategic follow-ups lead to specifications and orders

What you need

Material samples: Physical samples you're already distributing

Sample content: Specs, textures, certifications, CAD files (you probably have these)

QR code labels: Stickers or tags for your samples (€0.05-0.15 each)

SampleSync account: Software subscription (scales with usage)

That's it. No special equipment, no integration complexity, no lengthy setup.

Ready to track your samples?

See how SampleSync can help you close more material specifications. Book a demo to see it in action.